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Tanya Dorman Designs

What We Did

BRAND DEVELOPMENT

Graphic Design

THE CLIENT

Tanya approached me about helping her bring her dream to life- that is her dream of marketing herself for something that she had already been doing for years, an interior designer.

She said she wanted something worth of Vogue and Architectural Digest. I set out to make that aspiration a visual reality by simultaneously combining contemporary modern aesthetics with feelings of old world luxury. I wanted something that felt like it was reaching back into the past to create something for the future.

And she wanted something that represented her method of historical design, which pulled from her clients' histories, cultures, and family heirlooms.

THE PROCESS

Working with Tanya was equal parts curation and containment. Her creativity was explosive, ideas flying faster than we could sketch them but within that chaos was brilliance. My process was to slow the current just enough to capture its clarity and distill her design philosophy into its emotional and visual DNA of heritage, intimacy, and refinement. From there, I built a palette and typographic system that balanced architectural precision with romantic restraint, echoing the tactile richness of antique materials while maintaining a clean, editorial tone.

Each element, color, layout, pattern, and texture was chosen to mirror her process of uncovering beauty through lineage. The result was a brand that feels timeless yet current, one that could stand effortlessly between Vogue and Architectural Digest while remaining unmistakably hers.

THE WORK

Through dozens of conversations, moodboards, and visual experiments, we filtered her instincts down to their essence: sophisticated, soulful, and unapologetically eclectic. The design work itself became an act of translation, turning Tanya’s kinetic imagination into something structured, tactile, and timeless.

I experimented with palettes that nodded to patina and parchment, juxtaposed with clean, modern lines to keep the work grounded. Every logo variation, font pairing, and texture choice was deliberate, capturing her duality: the historian and the visionary.

From there, I built a brand system that framed her wild energy in elegance with layered typography, subtle tones that reflected her warmth, and textures that whispered legacy without feeling aged. What emerged wasn’t just a brand mark but a visual language that could hold her energy without taming it, sophisticated enough for the most discerning eye yet distinctly, unmistakably Tanya.

OUR LATEST WORK

VIEW ALL PORTFOLIO

OPI

Visual + Verbal Brand Development

Brand Development, Graphics, Web Design

Client BCA Executive Consultants

TANYA DORMAN DESIGNS

Visual + Verbal Brand Development

David S Levey MD

Graphic Design + Market Strategy

San Antonio Cocktail Conference

Market Research + Analysis

Rock N Rye

Business Development + Planning/ Market Research + Analysis

Harvey Najim Center

Illustrator

HonestMe Foods

Photography / Photoshop

OUR CLIENTS LOVE US

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Oscar Scott
The Author Co

Intrinsicly embrace top-line core competencies with real-time metrics. Conveniently reinvent functionalized collaboration

Ava Cook

Credibly envisioneer enterprise-wide content before resource maximizing leadership skills. Progressively visualize professional value via distributed value. Efficiently restore adaptive bandwidth through best-of-breed outsourcing. Appropriately redefine professional sources with extensible strategic theme areas. Progressively exploit plug-and-play ROI and excellent platforms

Louisa Mitchell

Compellingly e-enable distributed deliverables whereas customer directed vortals. Objectively pontificate leveraged collaboration and idea-sharing without bleeding-edge resources. Professionally administrate business web services without future-proof catalysts for change. Energistically engage diverse vortals and prospective methods of empowerment. Competently pontificate diverse

Robert Harris
Company

Enthusiastically syndicate inexpensive services and 24/7 bandwidth. Phosfluorescently develop cooperative content vis-a-vis best-of-breed alignments. Competently innovate orthogonal e-tailers via interactive core competencies. Uniquely implement transparent

William Evans
Author Company

Rapidiously integrate multimedia based resources whereas low-risk high-yield technologies. Proactively innovate market positioning products without B2B products. Progressively recaptiualize

Sacha Smith
TreeThemes

Apple iPad

Dramatically pontificate e-business growth strategies before flexible information. Continually simplify impactful innovation and go forward applications. Collaboratively repurpose backward-compatible internal or "organic" sources rather than innovative value professionally.

Progressively evisculate web-enabled convergence rather than leading-edge deliverables. Completely expedite end-to-end sources rather